The name of the record label was taken from The Damned's 1977 hit. Its roster features a nice variety of rock artists like The Cramps, The Saints, Tav Falco's Panther Burns, and even Alex Chilton. In fact, it seems to be the finest label for Memphis artists. Ironically, most releases from New Rose were only available for years via import.
Check out the box set, The New Rose Story 1980-2000, that features no fewer than 60 of the greatest titles from New Rose.