Many groups imitated the artiness and appearance of artists like David Bowie and Roxy Music and turned this style into their own. New Romantic is a step into the New Wave from the early 80's with acts like Spandau Ballet, Duran Duran, Adam & The Ants, and Visage. Sometimes pretentions get in the way but the songs nevertheless still have an interesting sound.
Go to this New Romantic defintion for a detailed, albeit exhausting, definition of this movement. However, if you feel at any bit attached to this genre you MUST take the New Romantic Quiz